DIGITAL FUNCTION SETS IT STRAIGHT: WEBSITE MANAGEMENT SOLUTIONS ARE THE ‘NEW BLACK’ IN WEB TECHNOLOGY

HOUSTON (March 7, 2007) – Houston-based Digital Function, a leader in web development and software, has begun the new trend in web technology with its website management solution (WMS), Kalibrate. Bucking the curve of simple content management, this growing Houston company has branched off from the ubiquitous and over-priced content management offerings that deliver less but cost more.

Kalibrate’s features are more adaptable to today’s web needs than the run-of-the-mill content management solution. It’s even Web 2.0-friendly, meaning the system can adapt to and be configured for: hip designs, social collaboration, and rich multimedia. Overall, Kalibrate gives a rich user experience that surpasses content management yet provides the same ease of use for site administrators. “A website management solution doesn’t mean that you’re without a way of editing content; it just means that you have more functionality in addition to your basic editing workflow. You now can update and maintain a website as a whole without relying on the developer or programmer to update any added features on your site,” states Chris Glenn, Senior Software Engineer at Digital Function.

With the constant changing of the web, most content management solutions are often out-of-date or require the site to be contained within a pre-built template that forces brands to adjust their image to that of the website. A true website management solution (WMS) will conform to the web design of the client’s choosing, not the other way around. Also, website management solutions are flexible when it comes to functionality. No matter what industry, a WMS like Kalibrate can meet the needs of that industry. Chris reflects, “We’ve done so many different things with Kalibrate that’ll blow your mind. From a slick real-estate investment software to a complex online retail catalog for high-end candles, Kalibrate can adapt to any business model and deliver results from day one.”

Because of the popularity being generated, website management solutions are actually being used by graphic/web design firms and ad agencies to build powerful websites for their clients without a parochial or unprofessional look. This helps lower their cost while providing a dynamic, easy-to-use web environment for their clients that fits the brand image. Digital Function has worked with creative firms across the US already that have adopted Kalibrate into their ‘arsenal’ of web tools for clients. “We look forward to working with a lot more,” says Jeff Stark, Co-Founder of Digital Function.

Digital Function is a web development and software company started in 2002 by Chris Glenn and Jeff Stark with headquarters in Houston, Texas. Along with custom web applications, they developed Kalibrate, the first ever web site management solution, to help growing companies affordably maintain their own professional web environment. Over the past 5 years, Digital Function has grown consistently to become a leader and expert in web development and software.