HOUSTON (July 13, 2007) – Digital Function, the web software and development company, notices that the epidemic of “Burnt Toast” syndrome holds true for companies of all kinds, not just self-depriving housewives. In the hustle and bustle of business life, corporate image is often neglected, particularly over the web. Concentration is always on the client, the next sale, or the vision(s) of executive leadership. Corporations take the burnt toast while their clients get all the perks, including their attention.
To circumvent the problem, Digital Function created Kalibrate, the visually inspired website management solution that fits the brand and web design, instead of forcing a business to choose an inferior, or commonplace, template. The solution molds itself around the design of the site and is not limited in functionality. It’s the perfect hybrid of functionality and design, where one of which is usually sacrificed for websites on smaller budgets. Website management solutions are ideal for companies with employees who are not HTML coders and hardcore web programmers. They are built for non-technical administrators who want to quickly and painlessly add or change content on the site. The main benefit of a website management solution means that corporate sites never have to be neglected or overlooked.
“Companies, including those responsible for designing and creating other companies’ sites, overlook or underbudget their own web presence, as though their site is not going to be the first interaction with their organization that potential clients, customers, and leads will experience,” says Jeff Stark, co-founder of Digital Function. “The truth is that small and fast-growing businesses do not have the time to pour significant labor or cash flows into every facet of their business, including marketing. Kalibrate just makes it so easy to do the work in seconds that could take a professional webmaster days or weeks to complete, and you don’t have to be a web professional either,” adds Chris Glenn, Senior Software Engineer and co-founder.
Digital Function has paved the way to help businesses, small and large, to improve their web presence efficiently and painlessly. Kalibrate has already been implemented on several sites, including YTeen Extreme, an initiative of YMCA, and Escalante’s Mexican Grille, a popular restaurant chain in Houston. Digital Function will shortly be announcing the release of Kalibrate 4.0, an updated version of the software with several key upgrades and new features.
Digital Function is the web software and development company started in 2002 by Chris Glenn and Jeff Stark with headquarters in Houston, Texas. Along with custom web applications, they developed Kalibrate, the first ever web site management solution, to help growing companies affordably maintain their own professional web environment. Over the past 5 years, Digital Function has grown consistently to become a leader and expert in web development and software.
