Your online mobile presence is more important now than it ever was.
Take a look around you the next time you go out. Can you remember a time when you may have been out and about or at work and you DIDN’T see someone in the elevator hunched over and buried in their BlackBerry PDA or walking down the hallway showing off their new Apple iPhone? They are all around us these days. They are out there reading their work email and browsing the web all while talking on their Smart Phone. Maybe even for yourself, at the park, browsing the web and looking for the closest public library for you and your children. Maybe you were on the road looking for that one phone number online you can never remember. In either case, there is no denying the world of the “3rd Screen” is upon us.
The Smart Phone market is heating up and in recent months each major player has offered its latest greatest phone. From the ubiquitous RIM BlackBerry Storm barely holding onto its 55% majority market share to the first week sales of the new Apple iPhone 3GS, which in turn crushed the much hyped Palm Pre, the hits keep coming. Even Google’s own MyTouch 3G is set to launch next month. There is a large growth opportunity for your mobile online presence today more than ever.
Recent studies show Smart Phone sales surpassed 36.4 million units, a 12.7 per cent increase from the same period last year. These unprecedented Smart Phone sales are on top of what we already see around us today. As these numbers reach their tipping point more and more of your current and potential customers will begin using these Smart Phones to access your online presence.
Are you ready?
- If you have a web site, have you seen what your site looks like in your own or your friends Smart Phone or PDA?
- Have you considered automatically giving alternate content specific to your mobile users?
- Does your mobile site take into account what mobile users might be looking for?
- Does your mobile content add value beyond your desktop site?
Taking these questions into account, creating a mobile version of your site begins to make more and more since beyond simple esthetics. Even more so when you also consider the special treatment mobile optimized sites receive from smart phone searches from the major search engines. Google, and the like, are more willing to deliver mobile optimized content for their mobile users.
Maintaining multiple versions of your site can be a technical hurdle in terms of keeping up with the myriad of mobile browsers and their individual quirks. But allowing a website management system like Digital Function’s Kalibrate to take the same content and automatically deliver your multiple versions of your site gives you an instant mobile win for your company.
